Free · The pre-launch filter
The 8 gates every high-ticket ad clears before it spends a dollar. Drop your email — I'll send it over now.
Check your inbox — I've emailed you a copy too. If it's not there in a couple of minutes, check spam (and reply, so I know it landed). Paste it into Claude or ChatGPT and run it on your next ad.
Open The GauntletI kill roughly 80% of the ads I write — on purpose, before launch. On one account, that single habit moved the winning-ad rate from 15% to 78%.
The lever was never "test more creatives." It was testing less, smarter. The Gauntlet is that filter, built into a tool you run on your own ads — paste one in, get a ship-or-kill verdict in seconds.
One account, ~90 days. A signal that selectivity beats volume — not a universal law. Product-market fit and timing are in there too. I won't pretend otherwise.